I found it a bit hard to evaluate this product, as I did not know what to expect. Also, I am not familiar with any similar product. Clearly, this is not chocolate in the strict sense though the Maltesers are described as "Chocolates with crisp, light honeycombed centres". Chocolate or not, according to Jim over at Jim’s Chocolate Mission, this was Mars’ top selling product in 2008!
Moving on to presentation I consider the wrapper too bombastic to be really attractive, though the Maltesers themselves are nice looking. Appearance: 7, 5 out of 10.
I find very little character in terms of aroma which consists mostly of bread, salt and milk chocolate. Aroma: 6 out of 10.
The balls are very crispy and very light. At the end they become a bit chewy. However, they melt away extremely quickly not leaving much time for joy. They are really over before the fun begins. Texture: 5 out of 10.
However, the balls lack any distinctive flavour, the fluffy filling beneath the chocolate covering taste a little like bread with some salt. The milk chocolate (23%) is quite sweet and lacks distinctive character. Flavour: 6, 5 out of 10
If Jim is right about this being Mars’ top selling product (at least at one point), the people at Mars must clearly be doing something right, though I would be hard pressed to guess what makes these balls so popular.
Perhaps the Maltesers’ lightness will appeal to some as a snack that does not make you too feel heavy after consuming a bag of these.
Average: 6, 25 out of 10.
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