Twix from Mars has to be one of the most popular mass market chocolate bars. It is a no frills bar that is chewy, soft and crunchy and is described as a “Milk chocolate (35%) covered caramel (32%) and biscuit 26%” There is no indication of cocoa percentage in the chocolate. As such it does a decent job of satisfying the light sugar hunger, though it is not in any way particularly memorable.
The golden wrapper is quite kitchy though the image nicely fulfils its obligation to convey what type of proposition we are dealing with here. Unwrapping reveals two nice looking twigs with a light brown chocolate covering. In cross section view this bar looks quite nice with the upper caramel layer making up slightly less than half and the lower wafer making up slightly more. Appearance: 7, 5 out of 10
The aroma is somewhat odd as the chocolate has very little characteristic aroma with the biscuit being much more prominent, but this one is rather “bland” aroma wise. Aroma: 6 out of 10.
The biscuit has nice crunch and it is quite nice that the biscuit is not too light nor being too compact. The caramel is very chewy. A good thing about the texture is that the three components seem to melt at a nice and slow rate. Texture: 7, 5 out of 10.
There is very little chocolate flavour in this bar. The malt in the biscuit and the caramel are much more present. With chocolate being such a nice ingredient it is a shame that it is not felt more than is the case here. The result is a very mild and not too complex offering which will appeal to many. And while this is an OK bar for what it is, with so many similar offerings out there I think Mars has a very good opportunity to add a just a little “something” to stand out from the competition. Flavour: 7 out of 10.
Average: 7 out of 10.
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