Review: Marabou Daim

The Marabou Daim bar is milk chocolate studded with bits of Daim for extra crunch. Daim is a crispy milk chocolate covered croquante bar that I have reviewed here. For Daim lovers this offering will probably hit the spot perfectly. Even for those less fond of Daim (as non-Scandinavians appear to be) but do like Marabou this offering will probably still be exciting as the Daim is much less dominating, adds good crunch as well as caramel flavour.

From a technical perspective this bar works much better than the Marabou non-stop on several levels (aesthetic, improved crunch and flavour) and I think therefore – with my Scandinavian bias – will appeal to a much larger group of chocolate lovers. In fact I would venture the guess that this is probably one of Marabou’s the top selling products in this line. At least I find this one the best I have tasted so far from Marabou.

The wrapper is too bombastic to my taste, though the chocolate looks OK. As with the other Marabou milk chocolates this one is not shiny. Appearance: 7, 5 out of 0.

The aroma is dominated by Daim (croquante/caramel) with added aromas of milk chocolate. Still, the aroma is somewhat artificial. Aroma 7, 5 out of 10

The texture of this one is a big improvement not only to the Daim bar, but also to such filled chocolate as the Marabou Nonstop, which I reviewed earlier here. The Daim provides good crunch, but still sticks to the teeth when the toffee turns chewy. The melt could have been better considering that this is a milk chocolate. Texture: 7, 5 out of 10

On the plus side, the flavour resulting from the combination of Daim with Marabou milk chocolate is much superior to the Daim stand alone. All things, however, are not dandy. There are hints of smoke or “burnt” caramel. Chocolate is very sweet and artificial tasting with no distinctive chocolate flavour. Using better quality chocolate this could indeed become very successful. Even as is I think many will love this bar and I have no doubts that is one of the top selling products in this series that many a consumer will buy again and again. Flavour: 7, 5 out of 10.

Average: 7, 5 out of 10.