Review: Marabou Dark Chocolate

Before digging into the first review of the week, here is a sneak peak of what to expect this week. Thursday will feature a test of an organic dark chocolate in two different formats namely a thick vs. a thin, not only to review the chocolate itself, but to examine how difference in shape might influence the chocolate experience. That should be pretty interesting, so be sure to check in Thursday for that review. Sunday will probably be devoted to a review of the Ritter Sport Dark Whole Hazelnuts, to complete my coverage of the top three worldwide Ritter flavours according to Jims's Chocolate Mission. The list, by the way, is topped by the Milk Whole Hazelnuts which I reviewed here and third place finisher White Whole Hazelnuts which I reviewed here.

But on to today’s the review…

This Marabou “Dark” chocolate contains, according to the declaration, 44% chocolate and skimmed milk powder, but only the English description on the back describes it as a “Milk chocolate”, whereas the Scandinavian languages all state that this is a dark chocolate. The front of the wrapper states that it is a dark chocolate in Swedish and the images convey the message that this is a dark chocolate. I consider it somewhat misleading to give the impression that a chocolate containing skimmed milk powder and a 44% minimum cocoa is a dark chocolate (even if it adheres to national and/or European regulations).

Perhaps the intended target group is children or grown ups (or both) who prefer a dark chocolate experience that is not too dark. However, I would consider it preferable, to grab a good quality high cocoa content milk chocolate instead of having dark chocolate simply because it is dark (you are able to get good milk chocolate with cocoa percentages in the 40s these days). Alternatively, it is possible to get decent dark chocolate which is not too full bodied with cocoa percentages in the mid 50s that children are quite happy to munch into. Thus, if Marabou with this bar, is catering to one or both of the above mentioned target groups, they might consider doing things a little differently

The chocolate itself looks decent even if it could be a bit shinier. The wrapper looks OK but as before I do not think it accurately conveys what type of product this is. Both the depiction of dark chocolate and the words “Mörk choklad” (Dark chocolate) mislead. Thus, the wrapper does not fulfil its basic function of giving a good idea of the product. Hence, the low score: Appearance: 5 out of 10.

The aroma is uncomplex, but dark with notes of rubber and tobacco. It is surprisingly “dark” in its aroma and not sweet, for a 44% minimum cocoa offering. However, the rubber and tobacco are very unpleasant: Aroma: 6, 5 out of 10.

The chocolate has good snap, both when breaking off a piece and when actually biting into it. However, the chocolate has a somewhat crumbly in the mouth feel when melting, which detracts from the overall texture. Texture: 7 out of 10.

This is as might be expected for 44% chocolate very sweet, though to my mind it is way too sweet for a dark chocolate. It has an artificial tasting bitter aftertaste and no complexity of flavour. Flavour: 6 out of 10.

Average: 6, 125