Review: Milka Alpine Milk Chocolate

Several brands, besides Milka, have an Alpine milk offering. From holidays in Italy I know that products made with ingredients from the Alps are considered to be of particularly good quality. Thus Alpine Bressaola (dried beef) is at least twice as expensive as the ordinary variety. When it comes to chocolate, however, I have my doubts how many consumers are actually able to taste the difference. I certainly was not able to detect any particular “Alpine” flavour. I presume, therefore that products such as this one, is created due to consumer (or marketing) demand. In Denmark, however, Milka is not so easy to come by (perhaps for strategic reasons of the producer, Kraft). And for some reason the Ritter Sport Alpine milk is not carried by the supermarkets chains. And while I was able to locate the Ritter Sport Alpine in a local grocery shop it was not stored under such bad conditions that it would be unfair to review it. The Milka Alpine milk, however, which I also found this 100g bar in a local grocery shop (probably parallel import), was in good enough condition to review.

Presentation wise the purple wrapper and cow seems a little “childish” though perhaps this is the intended target group. The chocolate itself has a very light brown colour and is divided into squares with “Milka” imprinted. Appearance: 6, 5 out of 10.

When unwrapped I was met with a very sweet and buttery fragrance of dairy chocolate which, in my opinion, was much too sweet and buttery. I was not able detect any significant aroma of hazelnuts (declaration stated that hazelnut paste was used in the making of this bar). Aroma: 6, 5 out of 10.

Snap is actually a nice one, considering that this is a milk chocolate. On the other hand the melt could be better considering that this is a milk chocolate. Perhaps the added butterfat made the texture somewhat too waxy. Texture: 7 out of 10.

The flavour is very sweet and I was not able to note any special “Alpine” flavour profile. There is a bit of cocoa in the flavour profile and not much else in the flavour, not even hazelnuts and I’m at a loss to explain their presence in this offering. The sweetness simply overpowers everything. This confirms the suspicion that this bar is intended mostly for children, though this is nowhere stated. Flavour: 6, 5.

Average: 6, 75